BOYSEN COLOR TREND 2019
To present Boysen Color Trend 2019, the team wanted to showcase the different color palettes through an elaborate dance music video with costumes, choreography, props, and of course, sets. We drew inspiration from the Jacquemus Fall Winter Fashion Show, where the runway was set against a backdrop of building facades.
The idea was to match each color palette to a particular genre of music and architectural style and create a seamless mashup video. We used practical transitions to move from one palette to another. This was a very exciting project that we pulled off through various collaborations - Kaloy Uypuanco for the set, 22 Tango Music Group for the music, USC SAFAD's Popjazz group Virtuoso for the choreography, and Hyve Creative with the camerawork.
Behind the Scenes
Client
Boysen (Pacific Paints Philippines)
Production
White Brick Creative Studio
Kaloy Uypuanco
Dancers
Virtuoso (USC SAFAD's Popjazz)
Camera
Hyve Creative
Music
22 Tango Music Group
Boysen (Pacific Paints Philippines)
Production
White Brick Creative Studio
Kaloy Uypuanco
Dancers
Virtuoso (USC SAFAD's Popjazz)
Camera
Hyve Creative
Music
22 Tango Music Group
