Islands Souvenirs Cut & Style 2024
Islands Souvenirs, a beloved brand from Cebu, has made its mark on the Sinulog Festival with its annual Cut & Style event. An interactive experience where festival-goers customize their Sinulog-themed shirts and accessories, embracing the city’s vibrant street parties. Over the years, Cut & Style has become a festival staple, merging fashion, creativity, and the celebratory energy of Sinulog.
For its 2024 edition, the theme takes inspiration from a carnival with a retro-pop twist. The visual direction is layered with playful graphic patterns that evoke the dynamic energy of amusement park lights and vintage fair posters. Blending nostalgic elements with a fresh, contemporary aesthetic, Cut & Style 2024 creates an engaging and immersive experience that encourages self-expression and celebration.
Client: Islands Souvenirs
Services: Art Direction, Graphic Design
Photography: Islands Souvenirs
Location: Cebu City, Philippines
Year: January 2024
