Hala Paella is a casual Spanish dining restaurant with dishes made from the best quality ingredients with reasonable servings & affordable prices. It’s a taste of Spain with a touch of Cebu.
Hala Paella prides itself for serving affordable Spanish comfort food. The main brand colors of red and yellow are chosen to reflect the colors of Spain’s flag. This color theme is translated to most of the materials, from the furniture, photography direction, menu and other marketing collaterals. A bold serif font was used for the logotype to express the bold flavors and welcoming interiors of the restaurant. The menu was handlettered on big paelleras which are posted outside and it was the most instagrammed part of the the restaurant.
Lettering and Illustration
Architect: Archt. Salve Dalanon
Branding, Lettering and Illustration: Mish Abalos
Photography: Mish Abalos, Stephanie Tudtud
Banilad Town Center, Gov. Mariano Cuenco Avenue , Cebu City,
Robinson’s Cybergate, Fuente Osmeña, Cebu City