Chikaan sa Cebu
Chika-an sa Cebu is a Filipino restaurant built a tradition of great-tasting Pinoy dishes that it perfected in the decades since it started serving Cebuano families.
A design system for all media platforms of the restaurant was created. This look was made to embody the charm of the Cebuanos, who are naturally drawn to good word play with a great sense of humor. Together with the vibrant brand colors of the Chika-an restaurants, we took the liberty of adding elements to reflect this look – color splashes, layers, patterns, custom typography for each material and puns, don’t forget the puns.
Lettering and Type Development
Art Direction, Lettering and Type: Mish Abalos
Motion Graphics: Giann Alipar
Agency: White Brick Creative Studio
Cebu, Ilo-ilo, Palawan, Cagayan de Oro, Zamboanga, Iligan