Boysen Beats


Boysen is the number 1 recognized paint manufacturer in the Philippines. As a part of their digital marketing effort and the launch of the company’s own media platform, the company created Boysen Beats, it is a segment where they create music videos performed by talented Philippine Artists.

The Project

The idea is to gather artists to perform in an intimate concert miniseries, similar to NPR’s Tiny Desk Concert and Colours Studio. Each episode will feature an artist that will be performing 3-5 songs. The performances are held in a studio, with a full set using Boysen Paints. The songs performed by the artist are be recorded and will be published as a streaming only compilation, exclusively available at Studio B, the official Boysen media platform and music streaming services such as Spotify and Apple Music. 


Concept Development
Set Design
Set Art Direction


Set Design: Archt. Kaloy Uypuanco
Set Art Direction: Mish Abalos
Director: Jude Crisostomo
Director of Photography: Stephanie Tudtud
Camera Operators: Mish Abalos, Roxanne dela Peña
Recording Studio: Room 11
Editor: Michael Montecillo
Agency: White Brick Creative Studio


Boysen Beats will be launched on December 1, 2018 at The Terraces, Ayala Center Cebu
Studio B is the official online streaming site of Boysen, you can view Boysen Beats episodes on their website.

If you’d like to explore making something together,
have a question, or just want to say hello.
Drop me a line.