F*ck Your Hugot

Various lettering pieces with typical “Hugot Lines”

 for Valentines Day

These are translated into shirt designs for Islands Souvenirs for their Valentine 2016 Campaign. In collaboration with Medyo Maldito, a local social media personality famous for his “Hugot Lines”.

So what are “Hugot Lines”? According to Urban Dictionary:

“Usually words with potentially and personally deep sentimental or emotional undertones. Because feelings come from “deep within” so you have had to “hugot” your emotions first “from deep within” before you would’ve actually blurted them out in somehow emotionally undertoned words — subconsciously or otherwise.”



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